How do you deal with action groups such as Greenpeace when one day - justified or not - they suddenly appear on your doorstep? Even when situations are not (yet) critical, we develop crisis communication plans, just in case...

Crisis situations can have many causes: computer viruses, hacking, a sudden share crash, fire, explosion, exposure to toxic substances, product recalls, product liability, fraud, kidnapping, blackmail, etc. How you talk to the press in such situations is of major importance even though it is usually the conclusion of your work. What you really need is a sound crisis communications plan which clearly establishes tasks, authorisations and responsibilities of the officials on the crisis communication team.

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