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Communication audits

Every organisation that takes its communication seriously wants to use all available means to communicate as effectively and efficiently as possible.

A communication audit can reveal the strengths and weaknesses of a company's communications policy. In fact, auditing is nothing more than aiming for quality control. By means of auditing an organisation can see what it is doing and how it is doing it; and can make improvements based upon the results.

We regularly audit the effectiveness of our clients' press policy among their key reporters and make suggestions for improvements. In fact, auditing has become almost indispensable as an aid to achieving continuous quality improvements in your media relations policy.